April 5, 2025

Marketing & Growth Leadership Experience

SEO & Technical Content Strategist - Founding Team

March 2023 - Present · Chennai, Tamil Nadu, India · On-site

As a founding team member at Complyance, I’ve built and executed comprehensive marketing strategies that have transformed our e-invoicing compliance platform from zero to significant market presence with 170K+ monthly visitors and 1.5M+ annual impressions across multiple countries including Malaysia, KSA, UAE, US, Singapore, and Germany.

Content & Growth Strategy

Led content creation resulting in 250+ published articles across our website and LinkedIn Newsletter
Developed and implemented SEO strategies using Ahrefs, SEMrush, Screaming Frog, and SEO best practices (including Local SEO) that drove organic traffic from zero to 170K monthly visitors
Managed social media presence with 500+ strategic LinkedIn posts, significantly increasing follower engagement over two years
Leveraged ChatGPT and Claude for content creation and optimization
Implemented content across multiple CMS platforms including Hubspot CMS Hub, Webflow, WordPress, Framer, Ghost, and Drupal

Market Research & Positioning

Conduct in-depth market analysis and track industry trends in the global e-invoicing compliance space
Develop strategic positioning frameworks that differentiate our solutions in a competitive landscape
Analyze competitor movements and leverage insights to refine our go-to-market approach
Utilize Hubspot and Clickup for GTM strategy planning and execution
Generate qualified leads using Clay, Hubspot, Zoominfo, and Apollo

Brand & Creative Direction

Oversee brand consistency across all touchpoints
Lead creative initiatives that translate complex compliance topics into accessible content
Ensure all marketing materials align with business objectives and resonate with target audiences
Design and create visual assets using Figma and Canva

Product Marketing & Technical Communication

Maintain complete ownership of API documentation development using Cursor, Docusaurus, Mintlify, Readme, Swagger, and Git Books
Collaborate with Engineering to improve API documentation and platform capabilities messaging
Craft compelling value propositions that bridge technical solutions with customer needs
Develop go-to-market strategies for new compliance features and platform enhancements

Performance Marketing & Analytics

Execute and optimize multi-channel marketing campaigns
Track and analyze performance metrics using Google Analytics, Google Search Console, Microsoft Clarity, Mouseflow, and Hubspot Analytics
Implement data-driven decision making across all marketing initiatives
Create comprehensive performance dashboards for executive reporting

Cross-Functional Collaboration

Support Sales with effective messaging and materials that drive conversion
Manage customer support content via Fresh Desk
Coordinate project workflows using Clickup
Facilitate cross-team communication to ensure alignment on marketing objectives

“Our growth from zero to 170K+ monthly visitors demonstrates the power of strategic content and technical marketing in the B2B SaaS space.”

🚀 Developed by Ajith.