Ajith Kumar (arunaiajith)

SEO & Technical Content Strategist | SaaS GTM Expert | Product Marketer | Copywriter with 2.2 years of experience, passionate about Content Writing, SaaS Marketing and coffee that sparks ideas. I love bringing digital projects to life. 🚀☕

About me

Hey, I’m Ajith Kumar 👋

SEO & Technical Content Strategist | SaaS GTM Expert | Product Marketer | Copywriter

💼 What I Do

I help developer-focused B2B SaaS companies scale from 0 → 1 using:

  • Intent-driven SEO strategy
  • Product-led storytelling
  • Full-stack go-to-market (GTM) systems
  • API-first content & documentation

Currently leading all things content, SEO, GTM, and developer comms at Complyance, where we built a global e-invoicing platform that went from zero to 170K+ monthly organic Visitors and 1.1.5M+ annual search impressions.

🚀 My Stack of Execution

🔧 GTM & Marketing Ops

  • HubSpot (CRM, CMS, Email Automation)
  • ClickUp (GTM Planning, Campaign Sprints)
  • Clay + ZoomInfo + Apollo (for lead gen & enrichment)
  • Freshdesk (support workflows, KB documentation)

🧠 SEO & Content Strategy

  • Ahrefs + Semrush (keyword intelligence, SOV tracking)
  • Screaming Frog (technical SEO audits)
  • Google Search Console (index & performance)
  • Local SEO (regional targeting & content ops)
  • Best practices: 2x content, topical clustering, SGE-ready optimization

📊 Analytics & Conversion Tracking

  • Google Analytics 4
  • Microsoft Clarity + Mouseflow (heatmaps, behavior tracking)
  • HubSpot Analytics (campaign attribution, lifecycle stage tracking)

✍️ Writing & Content Creation

  • ChatGPT + Claude (AI-first ideation, blog outlines, repurposing)
  • LinkedIn (500+ growth-oriented posts, 9.4K+ audience)
  • Newsletter & Blog (250+ pieces across ICPs and funnel stages)

📚 CMS Expertise

  • HubSpot CMS Hub (multi-language, SEO-optimized)
  • Webflow (interactive CMS-first builds)
  • WordPress, Framer, Ghost, Drupal (platform-specific CMS ops)

🔌 Developer Docs & API Enablement

  • Tools: Cursor, Swagger, Docusaurus, Mintlify, Readme, GitBook
  • Docs-as-product approach: versioned, searchable, and integration-focused
  • Narrative + structure = world-class DX

🎨 Creative Direction

  • Figma + Canva (landing page wireframes, visual storytelling)

🏗 My Role @ Complyance (Founding Team)

✅ Content & SEO

  • Built our SEO strategy from scratch → 170K+ monthly organic users
  • Wrote 250+ blog articles and newsletters
  • Owned our LinkedIn and email content funnel

✅ Product Marketing

  • Created GTM strategies for global tax compliance APIs
  • Bridged the gap between technical feature sets and business outcomes
  • Shaped messaging that speaks to developers, PMs, and CFOs

✅ Positioning & Market Research

  • Analyzed competitors, pricing, and feature gaps
  • Defined ICP-aligned messaging for 4 personas
  • Led campaigns with distinct journeys per vertical and country

✅ Performance Analytics

  • Ran data-backed experiments across email, LinkedIn, and paid
  • Used GA4 + Clarity + HubSpot to drive iteration cycles

✅ Developer Enablement

  • Wrote guides, API tutorials, and SDK content
  • Improved error traceability and quick-start onboarding

🧭 My Marketing Philosophy

“Don’t just create content. Create conversion systems that compound.”

  • Build with search intent — not just keywords
  • Educate with empathy — not technical jargon
  • Design for action — not traffic
  • Structure for teams — not silos

🎨 Brand & Creative Direction

  • Translated complex compliance + developer topics into accessible narratives with clear value props
  • Maintained brand consistency across all creative formats: website, PDFs, case studies, webinars, and social
  • Led the visual UX writing and tone for marketing microsites and docs with Figma + Canva assets

🧠 Product Marketing & Technical Communication

  • Worked closely with Engineering to build API onboarding docs, versioned changelogs, and error-handling playbooks
  • Built high-converting product messaging for feature rollouts (AI Validation, Multi-country onboarding, Bulk Uploads)
  • Bridged product & marketing with Mintlify, Docusaurus, Swagger, and GitBook for scalable, developer-first documentation

🔗 Featured Work

🌍 Global E-Invoicing Insights

🇲🇾 Malaysia E-Invoicing

🇦🇪 UAE E-Invoicing

🎤 Speaking & Personal Branding

As a speaker and educator, I share insights on:

  • Building developer-first content strategies
  • Running lean GTM in early-stage SaaS
  • SEO that compounds over time
  • Personal branding for marketers & founders

📬 Connect with Me

Always learning. Always building. From stealth to scale — let’s go.

I’m Ajith Kumar, and I thank you for reading this.

Let’s Create Amazing Things! 🚀

Table of Contents

Experience Work

  1. •

    SEO & Technical Content Strategist

    Complyance.io

    As a founding team member at Complyance, I've built and executed comprehensive marketing strategies that transformed our e-invoicing compliance platform from zero to significant market presence with 170K+ monthly visitors and 1.5M+ annual impressions across multiple countries including Malaysia, KSA, UAE, US, Singapore, Germany, and other key markets. My contributions span content creation (250+ articles), SEO implementation, and personally managing all social media channels (500+ strategic LinkedIn posts), which generated quality leads and substantially increased our ARR growth. I've maintained complete ownership of API documentation, collaborating closely with Engineering to improve technical content and platform capabilities messaging that resonates with developers. By crafting compelling value propositions that bridge technical solutions with customer needs and developing go-to-market strategies for new compliance features and platform enhancements, I've supported our global expansion objectives. My data-driven approach includes conducting global market research, executing multi-channel campaigns, analyzing performance metrics, and supporting Sales with conversion-driving materials, all while ensuring brand consistency and translating complex compliance topics into accessible content for diverse international audiences.
  2. •

    Junior Research Engineer / Research and Development team

    Buddi.ai

    At Buddi AI, I embraced a multifaceted role focused on continuous learning and professional development within the healthcare AI space. I actively contributed to the company's growth initiatives while simultaneously expanding my expertise through formal training programs, self-directed learning paths, collaborative knowledge sharing, and hands-on project implementation. This dynamic learning environment allowed me to develop critical skills in AI applications for healthcare, technical documentation, cross-functional collaboration, and strategic thinking. By immersing myself in real-world challenges and diverse learning opportunities, I enhanced my ability to adapt to rapidly evolving technologies and market conditions while delivering meaningful contributions to our team's success. This experience has been instrumental in shaping my approach to professional growth—embracing challenges as learning opportunities and leveraging diverse knowledge sources to drive innovation and results.

Stack Technological

Ready to take your idea to the next level? Let's work together.

Contact Me